Xavier Tai makes ad creative with AI and publishes the production systems behind it.

Xavier Tai

Hi, I'm Xavier.
I make motion and video work, solo, with AI.

The dive

It starts small. A sketch and a cup of coffee.

Then the work pulls you in.

The middle

Inside, it is bigger than it looks.

Guessing eats your hours in here. So I build systems instead.

The break

There is always a part where you see nothing.

Keep going. The good part comes right after.

Every frame of this film was made from a few real photos of me.

Today is the worst AI will ever be. Whoever starts early has the edge.

The rest of me lives here.